Imagine … happiness
December 27, 2009
I made a stand over a decade ago at wanting more colour for men’s underwear and socks. The drab blues, greys and blacks that were offered were quite lifeless. I wanted more options, I wanted the colour palette that children’s and women’s fashions already had, so I put into consciousness that I wanted MORE COLOUR FOR MEN.
Gradually I began seeing sharper, more edgy colours on display, and not just for underwear and socks. There was a revolution going in all sorts of areas – pink mobiles phones, pink computer mouse, pink kitchenware – I knew then that my wife was creating her own world of colour.
Well a few weeks ago we went to London and visited Uniqlo to find me a warm coat. As soon as my eyes saw the colour, the coat was mine. Here’s a photo of it. It’s neon purple, has detachable hood and sleeves, and is made from premium quality heat retaining down. Hmmm. Now that’s my colour.
The manifestation of good quality, colourful clothes for men is pretty instant these days. My wife later returned to London to do some Xmas shopping, so I received lots of other colourful goodies from Santa’s sack.
One of those items bore a tag that gave information about Pantone – a company that’s recognised as the global standard for accurately defining the exactness of a colour and enabling its reproduction throughout the graphic arts industry. Quoting a Pantone colour number tells designers and printers the exact colour they can expect to get in any medium.
But the thrust of this article continues with a short story from Pantone, written on the back of their tag. They call it “Imagine … happiness”. It fits perfectly with my feel for colour and with our vision that we can design, create, shape and order anything that we like from our boundless ingenuity and creational ability. Their language is visionary too.
Imagine a mint green land with harlequin trees. Imagine orange raindrops falling into lemon seas. Imagine red clouds dancing and swirling, mixing with the pale sky to make pink. Imagine the place at the end of the garden, where treasure is hidden. Imagine a cool brown winter. Imagine you are a dreamer.The colours of winter may not be as you imagine. Happiness is bright.
The world is a more colourful and a brighter place than when I first made my declaration to have more colour in my life. It’s also happier and more vibrant, fragrant with wonderful possibilities. Happiness is golden … and pink and avocado and neon purple and … you get the picture!!
Image source: www.123RF.com